Our yearly appointment with the SEB (Barcelona Erotic Festival) entered a new stage with the Vimema video for the 2016 Festival. We tried to point out the many hypocrisies that surround us and of which are not even aware. Or we are, but we keep turning the blind eye to. The Festival itself and its previous spots have suffered this kind of double standard more than once and more than twice.
The media frenzy was spectacular, and the video reached one million views on Youtube within the first 24 hours, and more than 20 million views on all platforms within the first week.