One out of ten people suffer bullying at some point in their lives. In a page followed by 10 million followers, mostly young, this means more than one million people. We used this idea to create this short film, looking for a different way to reach that young Cabronazi audience. We used the film to convey a message against bullying. The story, about the origin of the character, plays with magic realism boundaries and is rooted in humor. Reception could not have been better:
500.000 views in the firsts 12h hours and hundreds of positive comments.